First, the introduction

In the highly competitive packaging industry, the Wuchang rice packaging of Wuchang Buji Grain Heart Agricultural Co., Ltd. has shown significant advantages by virtue of its unique design and practical functions. This report focuses on the packaging, from the visual, functional, brand value and other dimensions of the analysis of its product advantages, for the packaging industry similar product development and optimization to provide reference.

Second, the visual design advantages

(一) Color matching

The classic red and gold color scheme is adopted, with red symbolizing quality and passion, conveying the high quality attributes of Wu Chang rice; gold highlights the high-end and preciousness, which matches the consumers' perception of the value of high-quality rice. The color contrast is sharp and harmonious, and it is very easy to attract attention in the shelf display, enhance product recognition and help terminal sales.

(二) Pattern and text layout

On the front side, a large pattern of high-quality rice presents the product in kind, visually showing the characteristics of rice quality; “Wu Chang Rice” and other text using hot stamping technology, eye-catching font, rich texture, “rich rice flavor” “soft and sticky” and other selling points are concise and clear. The selling points such as “rice aroma” and “soft and glutinous” are concise and clear, reinforcing the core advantages of the product. The layout of the information area on the back is neat and tidy, with the method of consumption, nutritional composition and enterprise information arranged in an orderly manner, which not only meets the needs of consumers for product details, but also maintains the overall visual coherence.

Third, the advantages of functionality and practicality

(一) Protective performance

Packaging selection of high-strength, moisture-proof materials, effective barrier to external moisture, odor, to protect the 25kg rice in the storage and transportation process of stable quality. For grain products, moisture-proof and mold-proof is the key demand, the packaging can create a good “protective barrier” for rice, reduce loss and enhance the shelf life of the product.

(二) Portability and storage

Reasonably designed closure and handle (although the picture does not clearly show the details of the handle, but the conventional rice packaging considerations for portability), easy to handle, loading and unloading. The regular bag shape facilitates stacking and storage, saves storage space, reduces logistics and storage costs, and meets the needs of rice wholesale, retail and other multi-scenario circulation.

Fourth, the brand value shaping advantages

(一) Geographical and quality association

Relying on the geographical indication of “Wu Chang Rice”, the packaging highlights the advantages of the place of origin and strengthens the consumers' cognition of “high quality Northeast rice” of Wu Chang Rice. Through the unified and standardized packaging image, it conveys the brand concept of “Bu Er Grain Heart”, creates a professional and reliable brand image, enhances brand recognition and reputation, and helps the enterprise accumulate brand assets.

(二) Differentiated competition

In the market environment where homogenization of rice packaging is common, the packaging is designed with unique visual style and practical functions to form a differentiated competitive advantage. From color to craftsmanship, from protection to brand delivery, it creates packaging features that distinguish it from competitors in all aspects, helping the product stand out in market competition and attracting consumers who pursue quality and experience.

Five, the conclusion

Wu Chang rice packaging in the visual design of red and gold color scheme, reasonable graphic layout to catch the eye of consumers; functional with good protection, portable storage to meet the needs of product circulation; branding associated with regional quality, to create differentiation and enhance brand value. Its multi-dimensional advantages for the packaging industry provides an excellent example of the combination of packaging design and functionality of grain products, and it is worthwhile to learn from the development of packaging for similar products, through optimizing the visual, strengthening the functionality, and conveying the brand, to enhance the competitiveness of the product market, and to promote the synergistic development of the packaging and the product.

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